The answer to this question is: "When all three models are ready to be released." This means SJCAM will not be rushing releases due to huge demand. SJCAM wants to make sure the cameras are fully ready for the consumer market. This means they are currently adjusting many things may it be the firmware, app, or hardware. When you finally get your hands on a SJ8 Series 4K action camera, you will know your wait was worth it. While there is no way to tell when SJCAM will exactly be ready to release, we know they will close down for most of February for the Chinese New Year holiday. Add another 1.5 months for finishing adding functionality and testing and we are looking at around April 15. This is the same month the SJ7 Star started shipping regularly in 2017. Right in time for Summer vacation and Back-to-School! Yeah! Feel free to ask any questions regarding the SJ8 series in our comments section. SJCAM would like to thank everyone for your continued patience! - P...